QR Code Business Cards: Everything You Need to Know (2023)

  • What is a QR code?
  • How to use a QR code
  • What are QR codes for?
  • Benefits of using QR codes on business cards
  • Downsides of QR codes
  • Popular uses of QR codes on business cards
  • How to create a QR code for your business card
  • Examples of QR codes on business cards

Even in today’s digital age, it’s a breach of etiquette to not have business cards. Many people expect them. Plus, these are cheap, portable, and easy to give away. So, there’s really no reason not to have them, and attempting to network without them is a mistake.

Having said that, in a world where even fridges are digital and connected, it’s true that business cards can feel a bit old school. But what if you could transform your business card into a digital platform with multiple (amazing) functionalities?

In this article, we’ll show you how QR codes will change the way you think of business cards, and why combining these tools can become a powerful new channel to promote your business, gain more followers, and get more clients.

What is a QR code?

The Quick Response code (QR code) is one of the world’s most popular types of scannable barcodes. These funny-looking codes can be printed on virtually anything and quickly read by smartphones, working as scannable buttons—or links—that bridge the real world with the digital universe.

QR codes statistics show their increasing popularity and are used in all kinds of places and forms, from stickers and posters to business cards and even on billboards.

How to Use a QR code

Using a QR code couldn’t be simpler. Open your smartphone’s camera app and point at the QR code. From there, your phone will prompt whatever the code is set up to do. That’s it!

QR Code Business Cards: Everything You Need to Know (1)

As you can see, when scanned by a camera or smartphone, the code automatically brings up whatever information has been set up to do—in this case, our website, our Twitter account, and a vCard; but it could be all sorts of other actions that we’ll go through in a bit.

What are QR codes for?

QR Code Business Cards: Everything You Need to Know (2)

QR codes can be easily set up to do remarkable things such as making a call, opening a website, following a social profile, downloading a pdf, and more. Restaurants use them to share their online menu and request reviews. Realtors use them on business cards to share their listing of open properties.

You can think of QR codes as buttons that are “pressed” with a quick scan. These can acquire multiple functionalities, and here are three of the most popular ones:

Open a URL

The most common use for QR codes is to trigger the web browser to open a specific URL, such as a website or social profile. This is particularly useful for those who are looking to get more online traffic or increase their social media followers. But a URL can also contain things such as videos, downloadable PDFs, etc. The sky’s the limit.

Many people still don’t know what vCards are. To make it simple, think of vCard as a digital business card that can be saved as a contact in any smartphone. It makes a lot of sense to include a vCard QR code on your business cards to make it super easy for the recipient of the business card to scan it and save your contact in a jiffy.

(Video) QR Code Marketing Strategy (The Ultimate Guide)

Send an SMS Message

QR codes can be set up to open the SMS messenger and write a predefined message such as “Hi there! Please send me more information about your product”. That way, you make it easier for your leads to reach out to you without even having to type a message.

Benefits of using QR codes on business cards

There is no question business cards are still the quickest way to exchange information in face-to-face meetings. You meet someone, and 5 seconds later, that person has all the information they need to reach out back to you inside the pocket. That’s the power of business cards, and that’s why business cards are still a key sales and marketing tool.

QR Code Business Cards: Everything You Need to Know (3)

But these tiny billboards have many limitations and restrictions such as the amount of information and the type of information that can be printed on them. If you’re a real estate agent, you can’t display all of your properties on your business cards. If you’re a salesperson, it’s not a good idea to squeeze your entire product catalog on a business card either. If you’re a filmmaker, it’s impossible to play a video on your business card (Wouldn’t that be cool though?).

That’s where QR codes come in.

Expand the limits of space

The standard size of business cards is 3.5x2”. The space restrictions are daunting. This little piece of paper is all designers get to work with. And even if you use the back, this limitation can be intimidating for many designers. A well-designed business can hold up to a certain amount of information. But dropping a QR code on your business card will “eliminate” the limits of paper real estate. Set up that QR to open your website and the space is now limitless! That’s precisely why we believe business cards and QR codes are meant to be.

Transform your business cards into digital platforms

Printed marketing media, such as business cards, can hold text information –such as your name and email address– and images –such as your brand’s logo and social icons. But that’s pretty much it. Now, as we mentioned at the beginning of this article, QR codes can trigger all sorts of functionalities. Therefore, a QR code business card becomes a platform that can play a video, a song, send a message or an email, or even request a payment. Everything, with a quick stan.

Increase the chances of getting follow-ups

Never has time been more precious (and scarce?) than it is today. It is unlikely that whoever gets a business card will be eager to copy your long email address or website URL and manually type it into the phone or computer. With a QR code, all you have to do is scan and go. This could give you an edge over your competitors, thus you’ll increase the chances of landing more customers or followers.

Track leads and ROI

Marketing people know that business cards are fundamental for getting business and ultimately improving the bottom line. But the problem with printed media has always been that it’s difficult to track its effectiveness. John Wanamaker, the founder of what later would become Macy’s and a marketing pioneer, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. But QR codes can be tracked, thus, making it quite easy to not only understand where certain leads might be coming from but also to calculate the effectiveness of a specific campaign (or business cards overall).

Drives action

When it comes to driving action, there’s nothing like an easy and straightforward call to action (aka CTA) such as “Contact Me”, “Learn More”, “Buy Now”, or “Request More Info”. A well-designed QR code business card will show what the QR code will do, and the best leads will scan it.

Downsides of using QR codes on business cards

You may be wondering if these seemingly simple and easy digital codes have any downsides at all. In fact, there are a few to be aware of before you decide on using one for yourself.

Old dog, new trick

One of the most common obstacles to using QR codes is that there are still some users who are unfamiliar with them and how they work. There is always a technological hurdle with new digital media that faces many in the older generations. Some people just prefer to do things the old school way.

(Video) How to make QR Code for your Business Card In 5 Minutes: The Easiest Way

Conflict of interest

QR codes carry a lot of information in one tiny square, but there is still a conflict of space when you only have 3.5x2” area to work with. You might run into issues trying to fit a QR code filled with all your digital information onto a business card filled with all your other important information

Functionality

QR codes only work if the information is accurate. If there is a typo in your website address or a link that is no longer active, then your customer will be frustrated when they hit a dead end. That’s why it’s so important to double-check your information for accuracy and validity.

Popular Uses of QR Codes on business cards

QR Codes extend the capabilities of your business card with additional functionalities for connecting and sharing information. There are lots of businesses that use these tiny but mighty codes to make interacting with their customers quicker and easier, all via digital media.

Restaurants

QR Code Business Cards: Everything You Need to Know (5)

Let’s use COVID-19’s impact on businesses this year as one example. A lot of restaurants have had to figure out ways to connect with consumers in a safe and touch-free way. Here are some ways that QR codes have helped these businesses stay up and running:

  1. Using a QR code that lets customers view the menu on their smart device instead of a traditional menu that would normally pass through dozens of hands.
  2. Offering contactless payment with a QR code on a business card handed out at the end of a meal, rather than exchanging cash or credit cards.
  3. Adding a small business card to a takeout order with a code that lets the customer leave a review on Google, Yelp, or other online delivery services.

Online retail

QR Code Business Cards: Everything You Need to Know (6)

Source

Online stores can use QR codes in so many different ways. One way is to create a link to the store online or a specific promotional item. Another way is to ask customers for store and product reviews by adding a business card to every purchase.

QR codes can also be used for quick and easy product registration (especially important if you want to maintain your product warranty).

Some online stores, like clothing or beauty companies, might use a QR code to let customers interact with their social media sites by sharing photos of their items on Instagram or Facebook.

Salespeople

QR codes are super useful in the sales world. Consider how many salespeople hand out a business card at networking events, conferences, and sales meetings—a LOT! This is a great opportunity to easily get your contact information in someone’s phone, rather than just in their wallet.

QR codes can also be used to get traffic to a business website or close the deal with some marketing promotions. A code on a business card can link people directly to a website, or send them a special discount via a pre-generated email.

Real estate agents

QR Code Business Cards: Everything You Need to Know (7)

(Video) DOT CARD REVIEW - Everything you need to know

Source

One of the most popular uses of QR codes for real estate agents is to add links to their website, so clients can view a gallery of listings and search for open houses online.

Another great use of QR Codes? Referrals! Referrals are the primary source of new customers for most real estate agents. Why not make it even easier for your current clients to spread the word with a QR code on a business card?

Artists and designers

QR Code Business Cards: Everything You Need to Know (8)

Source

For graphic artists, photographers, or designers, a QR code on a business card can showcase a website or portfolio gallery. It can also be a great way to share your contact information so your potential clients will have an easy way to get in touch with you.

TIP: Show off your artistic skills with a custom branded business card.

How to Create a QR Code for your business card

Adding a unique QR code to your business card is simple and there are tons of free QR code generators on the web. For the most part, the process is the same. Here are some steps to follow for getting your custom QR code on your business card.

1. Choose what the QR will do

First, you need to decide how your QR Code works. There are lots of different functions, but as we mentioned, the most used one is URL linking (opening a web address).

2. Enter the information

You will need to input contact info, the web address, or any other data for the QR code to work properly.

3. Select colors and logos

Some QR code generators let you change the colors of the code itself and add your logo to fit your brand. You can also decide how big you need it and what format for either web or print use.

QR Code Business Cards: Everything You Need to Know (9)

Source

(Video) How to Make The Best Digital Business Card with QR Code 📱

4. Download and test

Download and save a copy of your code in a high-quality resolution. The recommended formats are any vector format, like SVG for printing on business cards. This means you can easily scale them to fit your design without losing image quality or resolution.

Before you finalize your design, test your code! You should always test your code to make sure it works and follows the QR code best practices for use on business cards.

Examples of QR codes on business cards

QR Code Business Cards: Everything You Need to Know (10)

Designed by Bouncy Studio on Creative Market

QR Code Business Cards: Everything You Need to Know (11)

ElephantMark Branding Group

QR Code Business Cards: Everything You Need to Know (12)

Source

QR Code Business Cards: Everything You Need to Know (13)

Redman Technologies

QR Code Business Cards: Everything You Need to Know (14)

OpenPotion Website Design on Gather Kudos

The takeaway

Believe it or not, business cards are still the quickest way to exchange information in face-to-face networking meetings. And by adding a QR code to them, business cards become a powerful platform with multiple amazing functionalities. QR codes make it easier for recipients to add your contact information to their devices, or to open your website, and even follow on social media.

(Video) Virtual Business Card Digital Business Card With QR Code

So if you’re thinking on getting new business cards, or planning to redesign the ones you currently have, think about the ways you want to improve the experience of the recipients of your cards, and surely you’ll find ways that QR codes can help achieve that great experience.

FAQs

Can I use a QR code instead of a business card? ›

A great way to make QR Codes for business cards is by using a vCard Plus QR Code, which is a digital version of a business card. The benefit though is that it holds even more information than a traditional business card because you don't have a space limitation.

How does a QR business card work? ›

What's a QR Business Card? A QR ("quick response") code is a computer-generated barcode that contains text info. You can use them to deliver vCards, URLs, emails, telephone numbers or even text messages templates. When you scan them with a phone's camera, all is revealed.

Do QR codes expire? ›

No, QR codes do not have an expiration date. The QR code has a Quick Link behind it. As long as the Quick Link is active, the QR code will continue to work. Quick links will always be active if not deleted or archived.

How big should a QR Code be on a business card? ›

The ideal QR code size for business cards is roughly 0.8 x 0.8”. This assumes a standard-sized business card of 9 x 5 cm or 3.5 x 2”.

What is the best free QR code generator? ›

Best Free QR Code Generators
  • QRCode Chimp - Free Qr Code Generator With Logo.
  • QRd.by - Free Qr Code Generator For Business Cards.
  • Unitag QR - Free Qr Code Generator With Tracking.
  • Beaconstac QR - Completely Free Qr Code Generator.
  • QR Menu Creator - Free Qr Code Generator For Restaurant Menu.
9 Sept 2022

How do I make a digital business card? ›

How to Create a Digital Business Card the Right Way: 10 Top Tips
  1. Include a Professional Picture and Additional Visuals. ...
  2. Make Your Name and Job Title Stand Out. ...
  3. Use Simple Color Schemes. ...
  4. Add Clear Contact Details. ...
  5. Make Your Website Link Prominent. ...
  6. Include Social Media Links.
24 Mar 2022

How do I get a free QR code for my business? ›

How to Create a QR Code on Any Device
  1. Step 1: Head to qr-code-generator.com. ...
  2. Step 2: Enter your URL. ...
  3. Step 3: Customize your QR code's frame, shape, and color. ...
  4. Step 4: Click “Download” and save the file to your computer. ...
  5. Step 5: Add the QR code to print collateral.
16 May 2022

How can I get QR code answers? ›

Just download the app on your mobile device and touch it to open it. Hold the camera lens over the QR code, scan it, and the answer pops up! How cool is that?

Can QR codes be copied? ›

Pros: None! Standard QR codes have no anti-counterfeiting capabilities. Cons: Any counterfeiter can copy these static QR codes for use on counterfeit products.

How many times can a QR code be scanned? ›

Free Users: While there are no limits on the number QR codes you can create as either a free or paid user, a limit of 50 scans per month is applied to each QR code created by free users.

What can I use instead of a QR code? ›

4 alternatives to QR codes
  • NFC tags.
  • SnapTags.
  • Image recognition.
  • Bluetooth beacons.
25 Sept 2020

How big should QR codes be printed? ›

QR Codes should be printed in the appropriate size according to your print medium and ideal scanning distance. We recommend a minimum size of 2 x 2 cm (. 8 x . 8 in) for Dynamic Codes and 3 x 3 cm (1.2 x 1.2 in) for Static Codes.

How do digital business cards work? ›

Digital Business Cards are pretty much the same business cards - they are created and exchanged via the Internet instead of usual paper print. There are many apps and websites that can help to create one online. Get your digital business card with a QR code in Linlet app. Download for free.

Do QR codes cost money? ›

Yes, QR codes are completely free to use and can be generated in any QR code software available online, as long as the QR solution is generated as a static QR code.

Can 2 QR codes be the same? ›

No! You can create as many static QR Codes as you want. However, the number of available dynamic QR Codes will depend on the plan purchased by you.

Does a QR code need a white background? ›

To make sure that your QR Code is scannable, stick with a light colored background and dark foreground.

Can a QR code be any color? ›

Although most QR Codes are black and white, they don't have to be. A QR Code can be any colour and can even include more than 2 different colours. There are 2 examples of coloured QR Codes below. Each QR Code is made up of modules (small squares) and these modules are split into two types.

Does size of QR code matter? ›

Size does matter, after all. Make sure the QR code is at least 1.2 inches (3-4 cm) in dimension for people to scan it from short distances! It is also very important that you place your QR codes in places with a high amount of people, so scanners will notice it right away.

How do I make a digital business card? ›

How to Create a Digital Business Card the Right Way: 10 Top Tips
  1. Include a Professional Picture and Additional Visuals. ...
  2. Make Your Name and Job Title Stand Out. ...
  3. Use Simple Color Schemes. ...
  4. Add Clear Contact Details. ...
  5. Make Your Website Link Prominent. ...
  6. Include Social Media Links.
24 Mar 2022

Do people still use business cards? ›

With these digital communication tools, an obvious networking question arises: are business cards still relevant in 2020? The short answer here is yes; business cards are definitely still relevant in 2020.

How can I use QR codes in my business? ›

6 easy ways to use QR code to grow your small business ... - YouTube

How do I set up a QR code payment? ›

How it works:
  1. Create a checkout link from your online dashboard or in the SPOS app for one item.
  2. Print QR code.
  3. Place QR code anywhere you want customers to access it.
  4. Customer scans QR code and is taken to a simple checkout page to pay with all major credit cards, Apple Pay, Google Pay, and Square Pay.
17 Jan 2022

What format should a digital business card be? ›

How digital business cards are created. The traditional file type used for storing contact information is called vCard (Virtual Card) or VCF (Virtual Contact File)—these are the same thing. Macs and PCs come with built-in capabilities of creating and reading vCard files through built-in contact apps.

How do virtual business cards work? ›

Digital Business Cards are pretty much the same business cards - they are created and exchanged via the Internet instead of usual paper print. There are many apps and websites that can help to create one online. Get your digital business card with a QR code in Linlet app.

What should be on a 2022 business card? ›

How To Create An Effective Business Card In 2022
  • Your name (and job title)
  • Your company's name and logo.
  • Your business phone number(s) and email address.
  • Your relevant social media handles.
  • Your company website and physical address.
26 May 2022

Do you need a business card in 2022? ›

Yes, you still need a business card in 2022.

What should you not put on a business card? ›

What information should you not put on a business card?
  1. Spelling errors. ...
  2. Outdated information. ...
  3. Low-quality images or videos. ...
  4. Unprofessional profiles. ...
  5. A home address. ...
  6. Going black and white. ...
  7. Not listing your business clearly. ...
  8. Not including a website.
11 May 2022

Do small businesses need a QR code? ›

If your business or organisation is required to implement mandatory check-in, you will need to provide a NSW Government QR code at your premises to allow staff, contractors and customers to check-in or get someone to check-in on their behalf using the Service NSW app.

Do QR codes increase sales? ›

Scanbuy's 2021 fourth quarter Trend Report showed 35% growth in unique customers engaging with QR codes compared with the first quarter, 21.8% growth in QR code usage, and 21.2% growth in QR code product packaging engagement.

What is the best free QR code generator? ›

Best Free QR Code Generators
  • QRCode Chimp - Free Qr Code Generator With Logo.
  • QRd.by - Free Qr Code Generator For Business Cards.
  • Unitag QR - Free Qr Code Generator With Tracking.
  • Beaconstac QR - Completely Free Qr Code Generator.
  • QR Menu Creator - Free Qr Code Generator For Restaurant Menu.
9 Sept 2022

What are the disadvantages of QR codes? ›

The disadvantages: unclear benefits and security risks
Advantages of QR codesDisadvantages of QR codes
Fast information retrievalAdded value not clear
Interesting application possibilitiesIssues with some placements
Security risks
9 Jun 2020

Do I have to pay for a QR code? ›

Is it free to use QR codes? Yes, QR codes are completely free to use and can be generated in any QR code software available online, as long as the QR solution is generated as a static QR code.

How does QR code work for payment? ›

A QR code payment works exactly the same way as a 'normal' QR code, except when a user scans the code, it brings them to a web payment form. It essentially functions like a POS terminal – customers scan a code with their smartphones and complete the payment on the spot.

Videos

1. How to Create a QR Code for Business Cards that Shares Your vCard Contact Details
(eStoreKings)
2. Digital business card - QR Code for your candle business
(Standley Handcrafted)
3. QR Code Business Cards
(tarsi)
4. How to Create a VIRTUAL BUSINESS CARD for FREE | Canva Tutorial
(Brittany New)
5. Digital QR Code Business Cards
(mediasevenproduction)
6. Ultimate Smart Business Card Comparison - OVOU, Linq, Popl, NOMAD, Tappy, Blue, Dot, V1CE
(VittorTech)
Top Articles
Latest Posts
Article information

Author: Duane Harber

Last Updated: 02/02/2023

Views: 6581

Rating: 4 / 5 (51 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Duane Harber

Birthday: 1999-10-17

Address: Apt. 404 9899 Magnolia Roads, Port Royceville, ID 78186

Phone: +186911129794335

Job: Human Hospitality Planner

Hobby: Listening to music, Orienteering, Knapping, Dance, Mountain biking, Fishing, Pottery

Introduction: My name is Duane Harber, I am a modern, clever, handsome, fair, agreeable, inexpensive, beautiful person who loves writing and wants to share my knowledge and understanding with you.